YouTube wants to take the audiobook pie.

YouTube is making a move to expand its offerings by taking a share of the audiobook market. The news was reported by Vietnam.vn, indicating that the development is being closely watched in Vietnam. This move could potentially disrupt the existing audiobook industry and provide YouTube with a new revenue stream.

The expansion into audiobooks matters for social commerce as it opens up new opportunities for creators to monetize their content and for users to engage with audio materials in a more interactive way. This could lead to the development of new features such as shoppable audiobooks or interactive audio content, further blurring the lines between entertainment, education, and commerce.