YouTube Says It Would Allow Users to Build Their Algorithm Using AI

YouTube has announced plans to allow users to build their own algorithm using AI, giving them more control over their feed. This move could potentially revolutionize the way users interact with the platform, allowing them to personalize their experience to a greater extent. The news was published on CXOToday.com, with the announcement being made on September 24, 2026.

This development matters significantly for social commerce as it could lead to more targeted and relevant content being displayed to users, potentially increasing engagement and conversion rates for creators and advertisers. By allowing users to build their own algorithm, YouTube may be able to increase user satisfaction and reduce the risk of users switching to competing platforms. This could have a major impact on the social commerce landscape, particularly for creators who rely on the platform for monetization.