Zuckerberg's Instagram Takes Aim At YouTube With New 90-Minute Video Test. It Could Be A Tough Sell For Creators

Instagram, owned by Meta's Mark Zuckerberg, is testing a new feature that allows users to post videos up to 90 minutes long, aiming to compete with YouTube. This move could potentially attract more creators to the platform, but it may also be a tough sell for them to adapt to the new format.

The introduction of longer videos on Instagram could have significant implications for social commerce, as it may lead to more in-depth product reviews, tutorials, and other shoppable content. However, it remains to be seen whether creators will be able to effectively monetize their content and whether users will engage with the longer videos.